BPL Co-hosts Grow with Google Small Business Marketing Webinar on May 11
By Jim Murray| Central Library Business, Science & Technology Department
What: Grow with Google: Make Your Website Work for You
When: Tuesday, May 11, 2021 10:00 – 11:00 a.m. CST
Details: Free but registration is required. Make reservations through the BPL events calendar.
On Tuesday May 11, 2021, BPL is co-hosting a Grow with Google marketing webinar designed to strengthen your small business during these challenging times. Now more than ever, businesses need to know how to reach and engage with customers online - to continue to generate leads, make sales, and grow revenue.
In this webinar, you will learn how to create a search-friendly website that drives user action and supports your goals. Whether you’re launching a new website or sprucing up an old one, this workshop will help.
The focus of the webinar is to show attendees how to ensure their website is:
- Goal-oriented to increase conversions and calls to action
- Organized and easy-to-search to reduce bounce rates
- Useful so visitors come back again and again
- Functional, so customers see the real value - leading to loyalty
- Intuitive to use, on any device, so visitors stay
- Findable by search engines so you show up at the right place, time, and device
Attendees will walk away with free tools, a proven plan, and messaging strategies they can implement in their marketing immediately - no matter their level of marketing "know-how" or expertise.
As a bonus, all attendees will receive up to $150 in Google Ad Credit (first-time users) to immediately market their business or nonprofit with the lessons they learn and apply.
The webinar presenter is Demming Bass, who has worked as an official Grow with Google trainer since 2017. To date, he’s trained over 30,000 small businesses, nonprofits and chambers on how to be better marketers. In addition to his role with Google, Demming is also a former StoryBrand Certified Guide where he works with clients around the world to improve and clarify their brand messaging strategy.
Demming has presented several other free Google webinars and seminars at BPL over the past two years.
The webinar is free of charge, but registration is required. Remember to Make reservations through the BPL events calendar.
For more information about the webinar, please contact Jim Murray of the Central Library’s Business, Science and Technology Department at jim.murray@cobpl.org or 205-226-3640.
This webinar is presented through a partnership between the Birmingham Public Library, The Service Core of Retired Executives (SCORE), Regional Innovators Sustaining the Ecosystem (RISE), and Grow with Google, hashtag #GrowWithGoogle.
In June 2019, thanks to BPL's partnership with Grow with Google, The Atlantic magazine featured the Birmingham Public Library's free computer classes for patrons as an example of how libraries are helping bridge America's digital skills gap.
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