BPL Hosting June 8 Use YouTube to Grow Your Business Google Webinar
By Jim Murray| Business, Science & Technology Department, Central Library
What: Grow with Google: Use YouTube to Grow Your Business
When: Tuesday, June 8, 2021 10:00 – 11:00 a.m. CST
Details: Free but registration is required. Make reservations through the BPL events calendar.
YouTube is the most popular place on the Internet for viewing videos. Next to Google.com, it is the second most visited website in the world. According to 2020 data, 2 billion users login to the site every month, and that does not include users who view the site without creating an account.
If you are a small business owner and you have not considered utilizing YouTube as a means of marketing your products and services, then you could be missing out on an incredibly effective way to communicate with your customers.
Not sure how to get started on YouTube? Well, tune into the Grow with Google webinar, Use YouTube to Market Your Small Business, on June 8. Here you will learn best practices for creating a YouTube Channel with compelling video content that promotes your products and services and drives engagement with your brand.
Here is what you will learn in the webinar:
* Why you should have a YouTube channel
* How to set up a YouTube channel
* What’s important to fill out when uploading a video
* Ways of making good creative channels and how to target and measure results
The webinar presenter is Demming Bass, who has worked as an official Grow with Google trainer since 2017. To date, he’s trained over 30,000 small businesses, nonprofits and chambers on how to be better marketers. In addition to his role with Google, Demming is also a former StoryBrand Certified Guide who works with clients around the world to improve and clarify their brand messaging strategy.
The webinar is free of charge, but registration is required. Remember to register through the BPL events calendar. For more information about the webinar, please contact Jim Murray of the Central Library’s Business, Science and Technology Department at jim.murray@cobpl.org or 205-226-3640.
This webinar is presented through a partnership between the Birmingham Public Library, Service Corp of Retired Executives (SCORE) Alabama chapter, Uptick Marketing, Regional Innovators Sustaining the Ecosystem (RISE), and Grow with Google, hashtag #GrowWithGoogle.
BPL hosted another Grow with Google small business webinar led by Bass on May 11. It was the latest of several events held in partnership with Google since the Birmingham Public Library in August 2018 became the first public library in Alabama to host an all-day Grow With Google event that attracted hundreds of attendees.
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