BPL to Host Reach Customers Online with Google Webinar on February 23

By Jim Murray| Business, Science & Technology Department, Central Library 

What: Reach Customers Online with Google: How to Attract the Ideal Customer in 2021
When: Tuesday, February 23, 2021 10:00 – 11:00 a.m. 
Details: Free but registration is required. Make reservations through the BPL events calendar.

Do you want to know how to develop a more effective online presence for your business? If so, then plan on joining us on Tuesday February 23, 2021 for the Grow with Google virtual webinar, “Reach Customers Online with Google: How to Attract the Ideal Customer in 2021.” 

 In the program, you will learn how to:

• Create a free Google My Business profile and learn how to engage with customers
• Improve your website’s visibility in Google’s organic search results on all devices 
• Implement simple, but effective, best practices for content marketing, social media marketing, and email marketing - especially during the COVID-19 crisis
 • Advertise your business through Google via Smart Campaigns 

Led by Grow with Google Trainer Demming Bass, this is a can’t-miss webinar customized for local businesses, marketers, entrepreneurs, and nonprofits. Attendees will walk away with free tools, a proven plan, and messaging strategies they can implement in their marketing immediately - no matter their level of marketing "know-how" or expertise.

Best of all—every attendee will receive up to $150 in matching Google Ad credits! Before becoming a Grow with Google trainer for Alabama, the Carolinas, and Georgia, Demming Bass enjoyed an award-winning career as a chamber of commerce executive and led Constant Contact's marketing efforts across six states in the Southeast.

To date he's trained more than 10,000 small businesses, nonprofits, and chambers on how to be better marketers. In addition to his role with Google, Demming is a StoryBrand Certified Guide where he works with clients around the world to improve and clarify their brand messaging strategy. 

The webinar is free of charge, but registration is required. Remember to register through the BPL events calendar. For more information about the webinar, please contact Jim Murray of the Central Library’s Business, Science and Technology Department at jim.murray@cobpl.org or 205-226-3640. 

This webinar is presented through a partnership between the Birmingham Public Library, SCORE, Regional Innovators Sustaining the Ecosystem (RISE), and Grow with Google, hashtag #GrowWithGoogle.